and why is this intersting? Have a look their temporal site. They have a little animated story going on. By the time I write this there is 2 stories done. I waiting to see all 6 stories. Check out yourself iconfactory.

designobserver.com has a very good post about a published piece in The Architect’s Newspaper from by Michael McDonough, the accomplished New York-based architect, writer and teacher, called “The Top 10 Things They Never Taught Me in Design School.”